You spend thousands on branded merch every year. But can you prove it works? A DeZign Insight gives every item a QR code, every scan a data point, and every campaign a clear ROI — so you finally know what's working and what's wasting your budget.
Companies spend money on promotional products with zero visibility into what happens after they hand them out. Did anyone use the tumbler? Did the trade show pen generate a single lead? Nobody knows — until now.
A DeZign Insight changes everything. Every item gets a trackable QR code. Every scan is logged with device, location, and timestamp. Every campaign gets a real ROI grade — not a guess.
Start simple and earn points from day one. As you get comfortable, unlock advanced tools for full campaign control.
Browse merch, pick items, or let us recommend. The A DeZign Wizard walks you through it in 60 seconds — no experience required.
Every item gets a unique QR code with the landing page mode you choose — lead capture, survey, promo code, contest, or 33 other options.
Hand out gear at events, mail it, include it in onboarding kits — anywhere. The QR codes start collecting data the moment someone scans.
Your A DeZign Insight dashboard shows scans, leads, engagement, cost-per-lead, and an automatic ROI letter grade. Know exactly what's worth repeating.
Basic mode = tell us what you need, we handle everything.
Advanced mode = build your own campaigns, choose QR modes, set KPIs, and manage it all from your dashboard.
Both earn points. Both are free.
Real campaigns you can run with the merchandise you already buy. Each one shows the item, what happens when someone scans it, what you'll know afterward, and why it makes the spend easy to defend.
We place a QR code on every tracked item. When someone scans it, they don't just get a link — they land on a custom landing page tailored to your campaign goals. Lead form? NPS survey? Contest entry? Promo code reveal? You choose.
Behind the scenes, A DeZign Insight logs every scan: device type, operating system, browser, location, timestamp, and the full response data from whatever the user does on the landing page.
Choose what happens when someone scans. Each mode collects different data and drives different outcomes.
Click any mode to learn how it tracks ROI on your branded merchandise →
Whether people scan comes down to three things: what the label promises, how the code is printed, and what the page asks for. This is what we've learned works.
Nobody scans because a label says “scan me.” They scan because it promised something worth twenty seconds. The formula is reward + time + certainty: “Win the jacket” is the reward, “20 seconds” takes away the fear of a long form, and “drawn at 4pm” makes it real.
| Where the code goes | Size & position | Watch for |
|---|---|---|
| Table tent / counter card | 4–5 cm (about 2 in); the offer in bigger type than “scan me” | Scanned from arm’s length. Tracked as its own item. |
| Banner, backdrop, table throw | Sized for distance — 3 m away needs about 30 cm | Chest-to-eye height, never down by the floor. |
| T-shirt, hoodie, polo | 7–8 cm (3 in) on the upper back or a large left chest; 10 cm+ if people scan someone walking by | Printed, not embroidered. |
| Tumbler, bottle, mug | Flattest face, opposite the handle, narrow relative to the curve | We test engraving on dark metal before production. |
| Tote, backpack, drawstring | Outside face, upper third, on a flat panel | Big is fine — it’s a walking billboard. |
| Notebook, padfolio | Printed cover or bellyband; inside cover for a follow-up code | Debossing won’t scan — it has to be printed. |
| Pens, stress balls, small items | On an insert card, hang tag or the packaging | The card still carries that item’s own tracking. |
| Lanyard / badge card | At least 2.5 cm on the badge insert, facing out | Great for staff contact cards at events. |
These sizes are rules of thumb. Before anything goes to production we print a proof at actual size on the actual material and scan it on iPhone and Android, on cellular data, from the real distance.
The code on your product is permanent — what it does is not. If your offer changes after the event, we update the page and every item already in the field follows along.
Build unlimited campaigns per company. Add items, set budgets, pick QR modes, and track everything from one dashboard. Works for trade shows, onboarding kits, direct mail, or any giveaway.
51 KPIs across 9 categories — from scan metrics and engagement rates to cost-per-lead and lifetime ROI. Auto-calculated letter grades tell you at a glance what's working.
Every campaign auto-syncs to a visual calendar. See all your events, deadlines, and campaigns across every company. Filter by client, date range, or campaign type.
Know the exact cost of embroidery, screen print, laser engrave, and 10+ decoration methods before you order. Per-unit and setup fees calculated automatically with real pricing data.
Your team gets a branded login to view campaigns, track points, submit referrals, and manage everything. Two modes: basic (we handle it) or advanced (you build campaigns yourself).
Answer a few questions, and the wizard auto-builds your campaign, recommends products, sets QR modes, and picks the right KPIs. Perfect for first-time users or quick setups.
Pick the goal, and we set up the scorecard before a single item is printed. Two weeks after your event you get a report that answers the question your CFO is going to ask.
We don’t report social reach, likes or follower counts — those need platform access no one outside Instagram or LinkedIn has. If a number can’t be defended, it isn’t in your report.
Two weeks after your event, you get a report built from your campaign — sent without you having to ask. It tells you what the merch produced, which item and which offer worked best, and what to change next time.
Then it keeps going: items people keep on their desk keep scanning for months, and you can change the offer behind the code at any time.
We handed out 500 items. 92 people scanned (18% scan rate) and 61 gave us their details (66% of scanners).
Merchandise cost $4,500 — $74 per lead.
By item: the power bank produced 70% of the leads at $46 each. The pens produced none.
Next show: drop the pens, double the power banks, keep the jacket draw.
Illustrative example — your report uses your real numbers.
Production timelines depend on the items and decoration — we confirm dates with production before promising them.
You’ll know exactly — scan rate is one of the numbers on your dashboard. What drives it is what’s behind the code. A code that goes to a homepage gets ignored; one that leads to a prize draw, a reveal or a twenty-second form gets scanned. That’s why we pick the page to match why you’re handing the item out.
Every phone camera reads them with no app. QR codes feel dead because most of them go to a homepage, which wastes the scan. Ours go somewhere with a reason attached.
Keep doing it. A badge scan records everyone you scanned — including people who just wanted a pen. A scan of your item records someone choosing to raise their hand, tells you which item and offer did it, and keeps working weeks later when the badge scanner is packed away.
This sits in front of it, not beside it. It captures the person at the moment they’re holding your item; the contacts are yours to export into your CRM, and recruiting pages hand candidates straight to your normal application. Your CRM has never been able to tell you which of the thousands of things you handed out produced any of those contacts.
Agreed — and we don’t ask them to. The bottle carries the offer: first look at internships, the interview questions you actually ask, a shot at the premium prize. The form is three fields with tap-to-pick questions and takes about twenty seconds.
We collect only what you choose — often just a name and email — with a consent checkbox in your company’s own wording. The responses belong to you and are yours to export.
The code on the item is permanent; the page behind it isn’t. We update the page and every item already in the field follows the new offer.
The platform, the dashboard and the reports are included with your A DeZign merchandise orders — no subscription, no setup fee, no credit card. We earn our margin on the merchandise you were going to buy anyway.
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Tell us what you're sending out and what you wish you knew about it. We'll come back with what tracking would actually show you — no obligation, no pitch deck.
